SEO CASE

E-Book Online Store

From buried in results to front and center — this store now ranks, loads fast, and gets found.

Client

Online bookstore selling digital literature

Location

Ukraine

Platform

Magento CMS

Start Date

October 21, 2020

Growth in Organic Visibility

+ 0 %

Increase in Daily Organic Traffic

0 x

Growth in Referring Domains

+ 0

The Challenge

When we stepped in, this online store had everything — products, potential, and a functional e-commerce platform — but zero visibility. The website was hidden in search results, traffic was almost non-existent, and technical issues were stalling any chance of growth.

We uncovered a range of problems:

Critical technical issues (fixed by the client’s developer)
Slow site speed (PageSpeed: 49)
Limited admin access for on-page optimization
Missing image alt texts
Presence of cyclic links
Filter pages were not configured for indexing
No structured data (microformats), making SERP snippets unattractive
Lack of proper multilingual setup
Messy page markup and structure
No SEO texts on landing pages
Poorly written meta-tags
Low-quality backlink profile

The mission: turn this hidden store into a top contender in the Ukrainian digital book market.

Our Strategy

We took a full-stack SEO approach — technical foundation first, content second, and reputation third:

In-depth competitive analysis → Identified what top players were doing right
Full technical audit → Errors fixed through collaboration with the client’s developer
Monthly keyword mapping for high-potential categories
SEO-friendly content crafted by expert copywriters
Strategic backlink building via authoritative niche resources
Forum marketing and reviews on high-traffic platforms
Reputation building through genuine Google Maps reviews

Results in Just 5 Months

⚡ PageSpeed score: 49 → 95

→

🔗 Referring domains: 303 → 569

🔍 Ranking keywords: 1,824 → 24,268

🎯 Top 3 keywords: +25%, Top 10 keywords: +53%, Top 30: +73%.

📈 Organic traffic: 10 → 408 daily visitors

Takeaway

This case proves: SEO isn’t just keywords or links. It’s a combination of technical precision, smart strategy, and consistent effort.
When done right, even a struggling Magento store can become a top-performing content hub.