SEO CASE

Commercial Food Equipment Store

From Zero Traffic to a Growing Niche Presence in 10 Months

Client

B2B eCommerce store

Location

Ukraine

Platform

Drupal CMS

Start Date

August 2020

Growth in Ranking Keywords

+ 0 %

Increase in Referring Domains

+ 0 %

Growth in Top 3 Keyword Rankings

+ 0 %

The Challenge

This client — a B2B eCommerce store selling food service equipment — came to us with critical technical issues and almost zero organic visibility. The website had:

Poor technical SEO (broken structure, cyclic links, missing image alt text)
Unoptimized meta-tags and missing SEO content on key landing pages
No structured data to enhance search snippets
No proper filtering or multilingual setup
Low-quality backlinks and no link building strategy
A fragmented site structure slowing down indexing and user navigation

Technical fixes began with a freelance developer I sourced independently — establishing a strong foundation was step one.

Our Strategy

Conducted competitive analysis to align with industry and Google expectations
Performed monthly keyword research for high-priority product categories
Created detailed meta-tags and structured SEO briefs
Published conversion-focused content with professional SEO copywriters
Built manual backlinks through trusted thematic sites and forums
(Link outreach was done manually as the niche was too specific for most platforms)
Collected and published authentic customer reviews on Google Maps

Results After 10 Months

🔗 Referring domains increased from 33 → 64 (100%+ growth)

🔍 Ranking keywords grew from 235 → 1,388

🎯 Top 3 keywords: +22%, Top 10 keywords: +34%, Top 30: +42%.

👥 Organic traffic grew from 0 to 26 daily visitors — a strong result for such a narrow niche (after filtering internal traffic)

For a B2B site with no baseline, limited CMS flexibility, and a competitive technical landscape, these numbers represent sustainable SEO traction.

Takeaway

This case shows the power of manual link building, structured strategy, and persistence — especially in difficult niches where automation and mass platforms don’t work. Real SEO starts where templates end.